On March 3, 1993, shortly before his death, he spoke at the first ESPY Awards, presented by ESPN. While accepting the inaugural Arthur Ashe Courage and Humanitarian Award, he announced the creation of The Jimmy V Foundation, an organization dedicated to finding a cure for cancer. He announced that the Foundation's motto would be "Don't Give Up . . . Don't Ever Give Up."
20 years later his words are still moving... may we all take his words to heart... live each day with thought, passion, and love
You can learn more about the Jimmy V Foundation, or donate to their cause HERE.